The Entrepreneur
2023
Creative Agency

Tomorrow X is a Hybrid Human Experience¬ģ company combining emerging technology and anthropology to help brands disrupt tomorrow's markets.





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DISRUPTING TOMORROW'S

Automotive





Problem:


In the UAE, a significant portion of the population still lacks a clear understanding of the impact and importance of Tesla and the role of EVs. This knowledge gap hinders the widespread adoption of sustainable transportation and inhibits the realization of a greener future.


Solution:


In the Earth 2100 metaverse, users are transported to a visually stunning depiction of a transformed Earth. They witness breathtaking landscapes harmoniously blending lush greenery, thriving ecosystems, and advanced sustainable technologies. This immersive environment serves as a backdrop to showcase the positive impact of Tesla's sustainable solutions on the planet.






DISRUPTING TOMORROW'S

Aviation





Problem:


Passengers often face challenges in navigating airports, accessing flight information, and receiving personalized assistance. Additionally, they may feel disconnected from the destination's culture, missing out on opportunities for cultural immersion and inspiration during their journey.


Solution:


Personalized Travel Guide Emirates Airlines introduces Amira, the AI-powered virtual travel companion, to address these challenges and enhance the airport experience. Amira seamlessly integrates AI technology and Emirati cultural insights to provide personalized assistance, real-time information, cultural immersion, and seamless navigation.



DISRUPTING TOMORROW'S

Banking





Problem:


Traditional banking systems often focus solely on monetary wealth, disregarding the broader dimensions of personal growth, fulfillment, and community well-being. This narrow approach has resulted in wealth disparities and limited access to financial opportunities, exacerbating poverty and inequality. The problem lies in the lack of a comprehensive solution that not only caters to individual aspirations but also actively addresses the urgent need for wealth redistribution and social impact.


Solution:


Citigold Tower's iconic architectural design embodies the vision of the Tomorrow X Concept, symbolizing growth, achievement, and ambition. As members ascend through the tower levels by utilizing the Citigold Token, their accomplishments fuel Social Impact Initiatives aimed at poverty reduction and equitable wealth distribution. This unique approach transforms the concept of financial prosperity into a catalyst for positive change.



DISRUPTING TOMORROW'S

Education





Problem:


The traditional education system often fails to cater to the individual learning needs and preferences of students. Classrooms tend to be static, limiting student engagement and inhibiting personalized learning experiences. Additionally, educational resources may be limited in certain areas, preventing students from accessing high-quality instruction. These challenges can hinder student motivation, comprehension, and overall academic success.


Solution:


Ribbon Education addresses these problems by integrating VR technology and AI into the learning process. Through a virtual school platform, students can enter subject-specific VR environments that replicate real-life scenarios, historical periods, scientific simulations, and more. These immersive settings enhance student engagement and facilitate deeper understanding of complex concepts.



DISRUPTING TOMORROW'S

Fashion





Problem:


The fashion industry has faced significant challenges in terms of accessibility, inclusivity, and limited representation of diverse cultures. Geographical barriers, exclusive events, and lack of diversity have prevented many individuals from fully engaging with the world of high fashion. This has resulted in missed opportunities for inclusivity and restricted the industry's ability to celebrate the richness of global cultural diversity.


Solution:


To address these challenges, Tomorrow X proposes the "Beyond Borders" fashion metaverse as a solution, where the world of Louis Vuitton seamlessly merges with the cultural richness of the UAE's desert landscape. Through virtual stores, a virtual runway, AR try-on experiences, and NFT collectibles, "Beyond Borders" revolutionizes the fashion landscape, offering an immersive and inclusive experience for fashion enthusiasts worldwide.



DISRUPTING TOMORROW'S

FMCG





Problem:


Dubai faces a common problem despite having safety precautions like fire extinguishers in every home: many residents lack the knowledge and skills to effectively respond to fire emergencies. Traditional fire safety education methods often fail to engage and entertain, making it challenging to capture the attention and interest of the target audience. This knowledge gap poses risks to life and property during fire emergencies.


Solution:


Tomorrow X presents a solution that combines entertainment and fire safety education in the form of Dubai On Fire. This concept seamlessly integrates Burger King's flame-grilled burgers with an exciting virtual firefighting experience. By leveraging the power of immersive gaming, Tomorrow X aims to educate and engage Dubai residents while creating a lasting brand connection. Dubai On Fire provides an opportunity to redefine brand engagement and enhance fire safety awareness simultaneously.



DISRUPTING TOMORROW'S

Gaming





Problem:


The current gaming industry model is often one-sided, with players investing their time and effort into games without receiving any meaningful financial or ownership reward. Despite the massive popularity of games like Call of Duty, Fortnite, and others, and the billions of dollars they generate in revenue, players have no real stake in the games they play and contribute to its success.


Solution:


As players progress and complete various challenges, they will earn oxygen tokens, the in- game currency of ARDONA, that can be spent, earned, and staked within the metaverse. As they unlock new levels, players will be able to craft their own NFTs with higher ranks and more advanced capabilities, which they can sell on the marketplace for other newbie players to buy. This player-driven economy provides a dynamic and engaging way for players to monetize their skills and earn real financial rewards, while also contributing to the game's overall ecosystem.



DISRUPTING TOMORROW'S

Media





Problem:


Traditional events and gatherings often face geographical limitations, budget constraints, and logistical challenges that restrict their reach and impact. Forbes, being a global platform for business and innovation, recognizes the need to transcend these limitations and establish a more inclusive and interactive environment. The challenge lies in creating an accessible and engaging space that fosters networking, knowledge sharing, and showcases the latest advancements, all while breaking free from the constraints of physical boundaries.


Solution:


The solution is Horizon Hub, a cutting-edge metaverse that leverages virtual reality, augmented reality, and advanced networking technologies to recreate the experience of a physical hub in a digital realm. By creating a visually stunning and dynamic environment, Forbes can offer an immersive and interactive platform for a range of activities. Users can participate from anywhere in the world, eliminating geographical barriers and significantly expanding the reach and impact of Forbes' events.